Open Access Journal Article

Performance evaluation of user value in digital economy industry: Based on the improvement EVA model

by Nannan Zhou a ,  Changluan Shao b,* ,  Yongqing Chen c  and  Huaming Liu d
a
School of Economics and Management, Qingdao University of Science and Technology, Qingdao, China
b
School of Economics and Management, Qingdao University of Science and Technology, Qingdao, China
c
School of Economics and Management, Qingdao University of Science and Technology, Qingdao, China
d
Faculty of Economics and Business, University of Granada, Granada, Spain
*
Author to whom correspondence should be addressed.
JES  2023, 5; 1(1), 5; https://doi.org/10.58567/jes01010005
Received: / Accepted: / Published Online: 16 February 2023
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Abstract

With the advancement of science and technology and the advent of the digital economy, the digital economy has become a new driving force for economic development, and the digital economy industry at home and abroad is facing new opportunities for survival and development. However, due to the special development model and profit mode of the digital economy industry, the traditional performance evaluation method is no longer applicable, so it is particularly important to improve the previous performance evaluation method. This paper first adjusts the customer value assessment (CLV) model according to the characteristics of the digital economy industry, and then analyzes the traditional EVA based on the adjusted user value assessment (ULV) model of the digital economy industry. The performance evaluation system is improved, and the representative enterprises of Alibaba, JD and Pinduoduo in the digital economy industry are selected for performance evaluation and analysis, and the user value performance evaluation model of the digital economy industry is integrated, innovated and standardized, in order to provide reference and reference for the follow-up research and practice of performance evaluation in the digital economy industry.

Keywords: EVA; Performance evaluation; User value; ULV model;
Copyright: © 2023 by Zhou, Shao, Chen and Liu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
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ACS Style
Zhou, N.; Shao, C.; Chen, Y.; Liu, H. Performance evaluation of user value in digital economy industry: Based on the improvement EVA model. Journal of Economic Statistics, 2023, 1, 5. https://doi.org/10.58567/jes01010005
AMA Style
Zhou N, Shao C, Chen Y, Liu H. Performance evaluation of user value in digital economy industry: Based on the improvement EVA model. Journal of Economic Statistics; 2023, 1(1):5. https://doi.org/10.58567/jes01010005
Chicago/Turabian Style
Zhou, Nannan; Shao, Changluan; Chen, Yongqing; Liu, Huaming 2023. "Performance evaluation of user value in digital economy industry: Based on the improvement EVA model" Journal of Economic Statistics 1, no.1:5. https://doi.org/10.58567/jes01010005
APA style
Zhou, N., Shao, C., Chen, Y., & Liu, H. (2023). Performance evaluation of user value in digital economy industry: Based on the improvement EVA model. Journal of Economic Statistics, 1(1), 5. https://doi.org/10.58567/jes01010005

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