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Articles ( Showing 1-20 of 5 items)
Searched for: [ Keywords: "Younger online viewer" ] clear all
Journal Article
Analysing younger online viewers’ motivation to watch video game live streaming through a positive perspective
by Lifu Li , Kyeong Kang  and  Osama Sohaib
Abstract
The paper focuses on younger online viewers’ motivation to watch video game live streaming on live streaming platforms. Unlike existing scholars, it analyses younger online viewers’ watching motivation through a positive perspective and draws on the Play-Others-Downtime theory (P-O-D theory) and the motivation theory to establish the research model. By analysing 397 [...] Read more

Journal Article
Discovering online Chinese consumers’ impulse buying in live streaming by the theory of planned behavior
by Lifu Li  and  Kyeong Kang
Abstract
The study explores online consumers’ impulse buying intentions and behaviors on live streaming platforms. Unlike traditional shopping modes, the development of real-time video streaming provides online consumers with a distinct approach to interacting with live streamers and browsing online products in real-time, potentially causing their impulse buying intentions. To und [...] Read more

Journal Article
Similarities and differences between digitalization indexes
by Olena Korzhyk , Jorge Vareda Gomes  and  Gonçalo João
Abstract
Digitalization is nowadays one of the fastest developing processes. The adoption of digital technologies can provide innumerous opportunities for the organizations to evolve and gain competitive advantage by leveraging of technologies to respond to dynamic expectations and demands. Information about the country digitalization level is essential to decision makers in both public [...] Read more

Journal Article
Shifting Demographics and Economic Performance: Unraveling the Influence of Population Aging on GDP Dynamics and Regional Inequalities
by Eleonora Santos
Abstract
Understanding the economic trends and demographic dynamics of a country is crucial for policymakers and researchers to formulate effective strategies and policies. This study aims to examine the GDP trends and aging index dynamics in Portugal from 2011 to 2021, with a focus on regional disparities and their implications for demographic challenges. The findings highlight the rel [...] Read more

Journal Article
Determinants of FinTech and BigTech lending: the role of financial inclusion and financial development
by Peterson K. Ozili
Abstract
Credit markets around the world are undergoing digital transformation which has led to the rise in FinTech and BigTech lending. FinTech and BigTech lending is the provision of credit by FinTech and BigTech providers who have more capital, cutting-edge IT systems, worldwide recognition, greater online presence and are able to handle more big data on computers and mobile phones t [...] Read more