Open Access Journal Article

Innovation in creative industries: Bibliometrix analysis and research agenda

by Paulin Gohoungodji a,* orcid
Department of Management, Faculty of Business, Laval University, 2325 rue de l'Université, Québec City, QC G1V 0A6, Canada
Author to whom correspondence should be addressed.
Received: 13 January 2024 / Accepted: 6 March 2024 / Published Online: 8 March 2024


Innovation has received a great attention in the creative industries literature. We propose in this study a bibliometric method to examine the literature on innovation in creative industries (ICI). A file of 656 manuscripts published on ICI between 1998 and 2022 was retrieved from the Web of Science Core Collection for analysis. The results highlight the evolution of study volume, authors, affiliated institutions and countries, author networks, keyword co-occurrences, and keyword networks. The study also includes a thematic map that highlights four types of research: driving themes (e.g., digital technology, cultural innovation, performing arts, product innovation, innovation management); core and cross-cutting themes (e.g., creativity, digitization, technology, copyright); emerging themes (e.g., gender, artificial intelligence, sustainability); and specialized and peripheral themes (e.g., gender, blockchain, digital music). We finally conclude by proposing future perspectives and a research agenda in this area.

Copyright: © 2024 by Gohoungodji. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Show Figures

Share and Cite

ACS Style
Gohoungodji, P. Innovation in creative industries: Bibliometrix analysis and research agenda. Journal of Economic Analysis, 2024, 88.
AMA Style
Gohoungodji P. Innovation in creative industries: Bibliometrix analysis and research agenda. Journal of Economic Analysis; 2024:88.
Chicago/Turabian Style
Gohoungodji, Paulin 2024. "Innovation in creative industries: Bibliometrix analysis and research agenda" Journal of Economic Analysis:88.
APA style
Gohoungodji, P. (2024). Innovation in creative industries: Bibliometrix analysis and research agenda. Journal of Economic Analysis, 88.

Article Metrics

Article Access Statistics


  1. Amato, G., Behrmann, M., Bimbot, F., Caramiaux, B., Falchi, F., Garcia, A., & Vincent, E. (2019). AI in the media and creative industries. arXiv preprint arXiv:1905.04175.
  2. Anantrasirichai, N., & Bull, D. (2021). Artificial intelligence in the creative industries: a review. Artificial Intelligence Review, 1-68.
  3. Arcos, L. C. (2018). The blockchain technology on the music industry. Brazilian Journal of Operations & Production Management, 15(3), 439-443.
  4. Benghozi P-J, Salvador E, Simon, J-P. (2015). Looking for R&D in the creative industries. Commun Strateg 99(171–181):190–191.
  5. Bouquillion P (2010) Les industries creatives et l’economie creative dans les rapports officiels europeens. 45
  6. Brandellero AMC, Kloosterman RC (2010) Keeping the market at bay: exploring the loci of innovation in the cultural industries. Creative Industries Journal 3(1):61–77.
  7. Cappetta R, Cillo P, Ponti A (2006) Convergent designs in fine fashion: an evolutionary model for stylistic innovation. Res Policy 35(9):1273–1290.
  8. Caves RE (2000) Creative industries: contracts between art and commerce. Harvard University Press.
  9. Chalmers, D., Matthews, R., & Hyslop, A. (2021). Blockchain as an external enabler of new venture ideas: Digital entrepreneurs and the disintermediation of the global music industry. Journal of Business Research, 125, 577-591.
  10. Chedrak, C., Paulin, G., & Rajaonson, J. (2023). “A fine wine, better with age”: Circular economy historical roots and influential publications: A bibliometric analysis using Reference Publication Year Spectroscopy (RPYS). Journal of Industrial Ecology, 27(6), 1593-1612.
  11. Chen, J., Wang, J., Peng, T., Sun, Y., Cheng, P., Ji, S. & Song, D. (2022, May). Copy, right? A testing framework for copyright protection of deep learning models. In 2022 IEEE Symposium on Security and Privacy (SP) (pp. 824-841). IEEE.
  12. CitiGPS. (2018). Putting the Band Back Together: Remastering the World of Music. CitiGPS. 28 April 2022.
  13. Clegg SR, Burdon S (2021) Exploring creativity and innovation in broadcasting. Human Relations 74(6):791–813.
  14. Cobo, M. J., López-Herrera, A. G., Herrera-Viedma, E., & Herrera, F. (2011). An approach for detecting, quantifying, and visualizing the evolution of a research field: A practical application to the Fuzzy Sets Theory field. Journal of informetrics, 5(1), 146-166.
  15. Colapinto C, Porlezza C (2012) Innovation in creative industries: from the quadruple helix model to the systems theory. J Knowl Econ 3(4):343–353.
  16. DCMS (1998) Creative industries mapping document. Department for Culture, Media and Sport’s, United Kingdom, London.
  17. Dharmani, P., Das, S., & Prashar, S. (2021). A bibliometric analysis of creative industries: Current trends and future directions. Journal of Business Research, 135, 252-267.
  18. Eckel, C. C., & Grossman, P. J. (2002). Sex differences and statistical stereotyping in attitudes toward financial risk. Evolution and human behavior, 23(4), 281-295.
  19. Fagerberg, J., Mowery, D. C., & Nelson, R. R. (Eds.). (2005). The Oxford handbook of innovation. Oxford university press.
  20. Filitz R, Henkel J, Tether BS (2015) Protecting aesthetic innovations? An exploration of the use of registered community designs. Res Policy 44(6):1192.
  21. Galenson DW (2008) Analyzing artistic innovation: the greatest breakthroughs of the twentieth century. Methods J Quant Interdiscip History 41(3):111–120
  22. Gerlitz, L., & Prause, G. K. (2021). Cultural and Creative Industries as Innovation and Sustainable Transition Brokers in the Baltic Sea Region: A Strong Tribute to Sustainable Macro-Regional Development. Sustainability, 13(17), 9742.
  23. Ghazinoory S, Sarkissian A, Farhanchi M, Saghafi F (2020) Renewing a dysfunctional innovation ecosystem: the case of the Lalejin ceramics and pottery. Technovation 96:1–12.
  24. Gohoungodji, P. (2020). How do artists innovate on scene? Understand the implementation of artistic innovation through three Canadian music festivals.
  25. Gohoungodji P, Amara N (2024) Greening Live Shows: What Factors Matter?: A Systematic Review of Factors Affecting Sustainability Practices in Music Festivals. International Journal of Arts Management, 26(2),69-90.
  26. Gohoungodji, P., & Amara, N. (2022). Historical roots and influential publications in the area of innovation in the creative industries: A cited-references analysis using the Reference Publication Year Spectroscopy. Applied Economics, 54(12), 1415-1431.
  27. Gohoungodji, P., & Amara, N. (2023). Art of innovating in the arts: definitions, determinants, and mode of innovation in creative industries, a systematic review. Review of Managerial Science, 1-41.
  28. Gollmitzer M, Murray C (2008) From economy to ecology: A policy framework for creative labour. Canadian Conference of the Arts Ottawa, ON
  29. Gordon, I. R., & McCann, P. (2005). Innovation, agglomeration, and regional development. Journal of economic Geography, 5(5), 523-543.
  30. Hao, X., Fu, W., & Albitar, K. (2023). Innovation with ecological sustainability: Does corporate environmental responsibility matter in green innovation?. Journal of Economic Analysis, 2(3), 21–42.
  31. Hjørland, B. (2013). Citation analysis: A social and dynamic approach to knowledge organization. Information Processing & Management, 49(6), 1313-1325.
  32. Hotho S, Champion K (2011) Small businesses in the new creative industries: innovation as a people management challenge. Manag Decis 49(1):29–54.
  33. Jaaniste L (2009) Placing the creative sector within innovation: the full gamut. Innovation 11(2):215–229.
  34. Jin B, Cedrola E (2018) Product innovation: core to continued success. In: Jin B, Cedrola E (eds) Product innovation in the global fashion industry. Palgrave Macmillan, pp 1–33.
  35. Jones C, Svejenova S, Pedersen JS, Townley B (2016) Misfits, mavericks and mainstreams: drivers of innovation in the creative industries. Sage Publications Sage UK, London.
  36. Klein, M., Gerlitz, L., & Spychalska-Wojtkiewicz, M. (2021). Cultural and creative industries as boost for innovation and sustainable development of companies in cross innovation process. Procedia Computer Science, 192, 4218-4226.
  37. Knani, M., Echchakoui, S., & Ladhari, R. (2022). Artificial intelligence in tourism and hospitality: Bibliometric analysis and research agenda. International Journal of Hospitality Management, 107, 103317.
  38. Lee N, Rodriguez-Pose A. (2014). Creativity, cities, and innovation. Environ Plan A 46(5):1139–1159.
  39. Leyshon, A. (2001). Time–space (and digital) compression: software formats, musical networks, and the reorganisation of the music industry. Environment and Planning A, 33(1), 49-77.
  40. Li, F. (2020). The digital transformation of business models in the creative industries: A holistic framework and emerging trends. Technovation, 92, 102012.
  41. Loots E, van Witteloostuijn A (2018) The growth puzzle in the creative industries. Revue de LEntrepreneuriat,
  42. Loureiro, S. M. C., Guerreiro, J., & Ali, F. (2020). 20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach. Tourism management, 77, 104028.
  43. Magadán-Díaz, M., & Rivas-García, J. I. (2018). Digitization and business models in the Spanish publishing industry. Publishing research quarterly, 34(3), 333-346.
  44. Magadán-Díaz, M., & Rivas-García, J. I. (2022). Publishing Industry: A Bibliometric Analysis of the Scientific Production Indexed in Scopus. Publishing Research Quarterly, 38(4), 665-683.
  45. Malik, N., Wei, M. Y., Appel, G., & Luo, L. (2022). Blockchain Technology for Creative Industry: Current State and Research Opportunities. International Journal of Research in Marketing.
  46. Martin, R.; Sunley, P. Competitiveness and regional economic resilience. In Handbook of Regions and Competitiveness; Edward Elgar Publishing Limited: Cheltenham, UK, 2017.
  47. Matarasso F (1997) Use or ornament? The social impact of participation in the arts. Use or ornament? The social impact of participation in the arts.
  48. Mauri C, Vlegels J, Ysebaert W (2018) L’economie culturelle et creative dans la Region de Bruxelles- Capitale. Brussels Studies. La revue scientifique electronique pour les recherches sur Bruxelles / Het elektronisch wetenschappelijk tijdschrift voor onderzoek over Brussel / The e-journal for academic research on Brussels
  49. Miles, I., & Green, L. (2008). Hidden innovation in the creative industries.
  50. Moher D, Fortin P, Jadad AR, Juni P, Klassen TL, Lorier JL, K. (1996) Completeness of reporting of trials published in languages other than English: implications for conduct and reporting of systematic reviews. The Lancet 347(8998):363–366.
  51. Montgomery, L., & Fitzgerald, B. (2006). Copyright and the creative industries in China. International Journal of Cultural Studies, 9(3), 407-418.
  52. Muller K, Rammer C, Truby J (2009) The role of creative industries in industrial innovation. Innovation 11(2):148–168.
  53. Mustak, M., Salminen, J., Plé, L., & Wirtz, J. (2021). Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda. Journal of Business Research, 124, 389-404.
  54. Niu, L., & Runmei, Z. (2022). Developing and application of environmental innovation on environment-friendly product development performance in cultural and creative industry. Journal of environmental protection and ecology, 23(2), 848-854.
  55. Perretti, F., & Negro, G. (2007). Mixing genres and matching people: A study in innovation and team composition in Hollywood. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 28(5), 563-586.
  56. Picard T (2018) Le poids economique direct de la culture en 2016. Culture Chiffres 1(1):1–16.
  57. Pratt AC, Jeffcutt P (2009) Creativity, innovation and the cultural economy. Routledge
  58. Raustiala K, Sprigman C (2006) The piracy paradox: innovation and intellectual property in fashion design. Virginia Law Review 92(8):1687–1777.
  59. Ruiz LRV, Hincapie JMM (2015) La innovacion en las industrias creativas: Una revision sistematica de literatura. Revista ESPACIOS 36(16):2015.
  60. Santoro, G., Bresciani, S., & Papa, A. (2020). Collaborative modes with cultural and creative industries and innovation performance: the moderating role of heterogeneous sources of knowledge and absorptive capacity. Technovation, 92, 102040.
  61. Schumpeter J.A. (1934) The Theory of Economic Development. An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle, Cambridge, MA: Harvard University Press.
  62. Snowball, J., Tarentaal, D., & Sapsed, J. (2022). Innovation and diversity in the digital cultural and creative industries. In Arts, Entrepreneurship, and Innovation (pp. 187-215). Springer, Cham.
  63. Stoneman, P., & Bakhshi, H. (2009). Soft innovation: Towards a more complete picture of innovative change. National endowment for science, technology and the arts.
  64. Sundbo, J., Rubalcaba, L., & Gallouj, F. (2021). Servitization in the creative and cultural industries. International Journal of Quality and Service Sciences.
  65. Sunley P, Pinch S, Reimer S, Macmillen J (2008) Innovation in a creative production system: the case of design. J Econ Geogr 8(5):675–698.
  66. Szakálné Kanó, I., Vas, Z., & Klasová, S. (2022). Emerging Synergies in Innovation Systems: Creative Industries in Central Europe. Journal of the Knowledge Economy, 1-22.
  67. Thornton PH, Jones C (2005) Transformation in cultural industries, vol 23. Emerald Group Publishing.
  68. Throsby D (2001) Economics and culture. Cambridge University Press.
  69. UNCTAD (2021) The Bridgetown Covenant: From inequality and vulnerability to prosperity for all (p. 24)
  70. UNESCO (2018) Re|shaping Cultural Policies: Advancing creativity for development.
  71. Wijnberg, N. M., & Gemser, G. (2000). Adding value to innovation: Impressionism and the transformation of the selection system in visual arts. Organization Science, 11(3), 323-329.
  72. Wijngaarden Y, Hitters E, Bhansing PV (2016) ‘Innovation is a dirty word’: contesting innovation in the creative industries. Int J Cult Policy:1–14.
  73. Wohl, H. (2022). Innovation and creativity in creative industries. Sociology Compass, 16(2), e12956.
  74. Zheng, C., Deng, F., Zhuo, C., & Sun, W. (2022). Green Credit Policy, Institution Supply and Enterprise Green Innovation. Journal of Economic Analysis, 1(1), 20–34.
  75. Zolkepli, I. A., & Kamarulzaman, Y. (2015). Social media adoption: The role of media needs and innovation characteristics. Computers in human behavior, 43, 189-209.