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Articles ( Showing 1-20 of 2 items)
Searched for: [ Keywords: "trust and satisfaction" ] clear all
Journal Article
Online consumers build trust with online merchants through real-time interaction function
by Lifu Li
Abstract
Given the rapid development of live streaming commerce in China, this study focuses on the interactivity and sociability of live streaming shopping activities and explores online consumers’ real-time interaction intentions and trust-building behaviours with online merchants. To discover the real-time interaction between online consumers and online merchants, this study bu [...] Read more

Journal Article
Digital Transformation in the New Zealand Retail Banking Sector: Challenges and Opportunities for Elderly Customers
by Indrapriya Kularatne
Abstract
This research focuses on the digital transformation of retail banking in New Zealand, focusing on the challenges and opportunities elderly customers face. The banking industry is undergoing unprecedented change as technology evolves and customer needs change. However, elderly customers face physical and security challenges associated with digital transformation and lower accept [...] Read more