%0 Journal Article
%A Lifu Li
%A Xiaofeng Wang
%D 2025
%J Journal of Information Economics
%@ 2972-3671
%V 3
%N 1
%P 15-29
%T Predicting Live Streamers’ Continuous Streaming Marketing Intention via the Extended TPB Model
%U https://www.anserpress.org/journal/jie/3/1/43
%R 10.58567/jie03010002